Everything Aaron Carr said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Carr: Remote work surge had net positive impact on Carrot's demand
“And suddenly the industry like hit this massive uptick and we started getting more calls than we did pre COVID. So it's been interesting to say the least. Certainly some industries, you know, are on tighter budgets, but I'd say our HR tech and specifically emp…”
Carr: Carrot charges $3 per user, averaging ~$215 monthly per account
“We start at three dollars per head per month. On average, based on the account size, it's about, let's say around 202 130 dollars per account.”
Carr projects Carrot will reach $3.5M in total GMV in 2021
“So we've done about 1.5 today. We've got another two million that will come in by the end of the year.”
Carr: Carrot operates on a 3% take rate for gift cards
“So the gift cards, it's very thin margin. It's three percent.”
Carr: Carrot generated nearly $40K in net platform revenue in July 2021
“So net platform revenue is for last month was closer to 40 K.”
Carr retains approximately 65% fully diluted equity in Carrot
“On a fully diluted basis, I'm about 65%.”
Carrot spends 5K to 7K CAD monthly on direct advertising
“All in direct advertising costs are between five to seven K Canadian a month.”
Carrot generates 50 to 60 inbound leads per month
“We get per month, 50 to 60 reasonably qualified leads in the form of demo requests and free trials.”
Carrot converts approximately five new paying customers monthly
“We're converting about five customers a month, five paying customers a month.”
Carrot reports annual churn dropping from 16% to 10-15%
“Last year we calculated churn at about 16% on an annual basis. This year it's coming in below that. Like it's sort of in the 10 to 15 range.”
Carrot drives 20% to 25% annual upgrade revenue expansion
“Yeah, it's about 20 to 25%.”
Carr: Carrot has nearly 100 customer logos in year three
“So we're still we're in year three and a half as Carrot. We've got close to a hundred logos.”
Carrot raised under $300k CAD in 2018 pre-seed round
“We did a very small pre-seed round, less than 300 K Canadian.”
Carrot raised pre-seed SAFE on a $2M valuation cap
“So we did it, we had it was a safe, we did a valuation cap of two million.”
Carr: In hindsight, would pursue non-dilutive debt over pre-seed equity
“If I were to go back I might've deferred that and maybe just look to an alternative non-dilutionary source.”
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