Carr retains approximately 65% fully diluted equity in Carrot
Aaron Carr · HR SaaS Hits $500k ARR Helping Teams Give Rewards to Employees · Aug 28, 2021 · at 10:28
Aaron Carr is the founder of employee recognition platform Carrot, discussing his cap table and ownership retention after raising outside funding.
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“On a fully diluted basis, I'm about 65%.”
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More from Aaron Carr
Carr: Remote work surge had net positive impact on Carrot's demand
“And suddenly the industry like hit this massive uptick and we started getting more calls than we did pre COVID. So it's been interesting to say the least. Certainly some industries, you know, are on tighter budgets, but I'd say our HR tech and specifically emp…”
Carr: Carrot charges $3 per user, averaging ~$215 monthly per account
“We start at three dollars per head per month. On average, based on the account size, it's about, let's say around 202 130 dollars per account.”
Carr projects Carrot will reach $3.5M in total GMV in 2021
“So we've done about 1.5 today. We've got another two million that will come in by the end of the year.”
Carr: Carrot operates on a 3% take rate for gift cards
“So the gift cards, it's very thin margin. It's three percent.”