Every argument clarity score on this site is built from rows on this page, here across
all 44 shows. Each
question and answer was assessed with names hidden, the hosts' own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q Guy gets pitched 20 times a day. What, what broke through? How, how did you get Chris to pay attention?
A I actually think the product and package did the work for me. In a big way. Cause he saw it. And then I painted the vision and the vision a little bit was to get 50 in the room and how fifth could be the face of the brand. And he before had never done that. He'd been like with sports and Reebok and this and that music, but actually the face of a beverage brand was first time. Here's a problem though. I couldn't afford 50. I mean, he was getting a million dollars to go perform in Libya for a night. You know, this is in 2004 now who knows, but I'm like, I said to Fifa, I can't afford you, but I have an idea. I said, we can do an equity game. I'll give you skin in the game if you wanted to do this. And he's like, I'm in.
AI assessment note: “I actually think the product and package did the work for me.”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q The, the other question that comes up a lot with consumer brand founders is, do I have to be the influencer? Do I have to be the face of the brand? When you're looking, um, at a brand to invest in for Kavu and partner with founders, is that Part of the inquiry for you.
A It varies in some brands like in, in by, for example, the face of brand became Justin Timberlake, right? Because that was so some, not every founder wants to be the face of the brand. They want to be recognized and get credit for obviously. And as they should for, you know, the brand they create, but like in, in Poppy's case, Alison was front center as well. Right. There were a bunch of influence, but she was, uh, the founding influence of face on the brand. So it works in some circumstances. It doesn't. Uh, in this case it did, like, in Vitacoco, Michael's an incredible operator, Mike Kerbin, but Madonna was a face of the brand, you know, and, and I think he recognized Madonna's probably a better face than he was.
AI assessment note: “It varies in some brands like in, in by, for example”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q your time. Like they don't want you to have direct access to them. God forbid you pitch them something that they wouldn't recommend or they don't get credit for. Right. So you at this point in your career can get in the room with anyone, but for an entrepreneur who, who's not known, who doesn't have your track record, um, how do you advise them how to navigate that maze?
A It's all about relationships. First, make sure you have a good relationship with the agent, because You can't go around the agent. The agent's their go-to person. So there's no going direct to artists. So foster that direct relationship with the agent. And I've done that a lot over time. And that was number one, right? With 50, it was Chris Leidy. It was, you know, uh, Rick, you on with Justin, like I established the relationships because then they trust you and they know you're not going to try and do a side swipe pitch on the, on the artist. And then a core part of the final negotiation is I'd like to say with the artist. Because in the end, they're representing our brand. So all the upfront negotiation, you're never going to get there, but you have to, you know, it's almost a house. You got the final inspection before you write the check. You got to do a final inspection. That's the meeting.
AI assessment note: “First, make sure you have a good relationship with the agent, because You can't”
Answered raw tape
D 4 · C 5 · P 3 · Cm 4 4.05
Q Jeff Curl from Stance Sucks several years ago, and he talked about walking up and down aisles at grocery stores, at Target, at Walmart, et cetera, um, to, to look what, what products look all the same, and, and where is there an opportunity to differentiate? What was your process for figuring out how to reimagine the, the product and the packaging so it would stand out in the marketplace?
A It's funny you bring that up. My wife gets very upset when I go to the grocery store, because it takes me two hours, because I spend so much time Going up and down, looking at product package. And she's like, I just sent you for four things. Can you get back here quicker? But yes, I think it depends on the brand and the need. The key thing is you have to stand out. So the product has to pop. And so there's no one thing. I think it's one, you have to have a vision for what that brand needs to stand for. Then you gotta put a strong creative team together. And then in the end, there's a gut feel, because if it's just research, then everyone's gonna have great packaging.
AI assessment note: “one, you have to have a vision... Then you gotta put a strong creative team”
Answered raw tape
D 4 · C 4 · P 4 · Cm 4 4.00
Q What led to the next step for you there?
A Well, the next step was, um, I ended up on the brand Sprite, which I loved. And that's where I kind of learned what became one of my mantras was influence, influencer, because Sprite had suddenly become the super cool brand. We did stuff with Kobe Bryant and Missy Elliott and Tim Duncan. And in the African-American community, Sprite became super cool because of all the hip hop. That we were doing, which by the way, I had to learn whilst doing, and I learned from super smart, creative people. And then after that, um, I got under Powerade and I redefined Powerade because no one really cared about the brand. It was like a dying brand. And so it was like, sure, what, what harm can Rohan do?
AI assessment note: “the next step was, um, I ended up on the brand Sprite”
Answered raw tape
D 4 · C 4 · P 3 · Cm 3 3.60
Q Is it founders come and are pitching you and you, you fall in love with the founder, you fall in love the idea, you fall in love with both. What's your process for choosing where you're going to invest your money and your time?
A Unfortunately for me, no one ever just walks at the door and is, Hey guys, I'm here. I'm brilliant. You to find the best, you really have to go find. It's a hunt. So we have a great team, you know, um, That goes out there and there's a hunt. And so we've got to find the best brands and then you bond with the founders. It's their company. We're not running it. Let's be clear. We just become the wing man or wing woman to them on their branding journey. So, and by the way, think of our Swiss army knife, right? I don't have to fix everything on your brand. It's like you pick you want packaging. I got you influencer, Amazon DTC. Billboards. Like we've got all these things in the mix where we can offer you either great pricing, great relationships. We do it ourselves. It really varies. And so they love it because they're like, oh, I'm getting money. Oh, and you guys can help me with the brand and brand is king. Like brand is king.
AI assessment note: “to find the best, you really have to go find. It's a hunt.”
