Rohan Oza
Co-Founder and Managing Partner, CAVU Consumer Partners. On 1 show, 1 appearance. The Shows tab opens the full record on each.
investorexecutiveentertainer@rohanaoza ↗cavuconsumer.com ↗Wikipedia ↗
Rohan Oza is an investor and marketing strategist known for pioneering celebrity equity deals and steering multi-billion-dollar consumer exits, including Glacéau and Bai Brands. A former marketing executive at Mars and The Coca-Cola Company, he has also served as a recurring guest on ABC's Shark Tank.
1shows
1appearances
13statements
0resolved
0supported
0contradicted
Everything Rohan Oza said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Oza: Standout packaging requires trusting your gut over market research
“And then in the end, there's a gut feel, because if it's just research, then everyone's gonna have great packaging. Cuz you have the same research agency, you'll show them 10 designs. I think finding the right designer and going with your gut is a big part of …”
Oza: 50 Cent made 10 times more from Vitaminwater than initially projected
“And he knew what he was capable of more than I did, because I had a number in my mind of what I thought 50 could make. And I think he made 10 times that.”
Oza: Celebrity partnerships fail unless the talent genuinely connects with the brand
“And I think it's important for them to feel the brand because when they do, they go above and beyond. And when we go forward and I'll talk about other brands, it makes a massive difference, especially on entrepreneurial brands.”
Oza: Brands cannot bypass agents to pitch celebrity talent directly
“First, make sure you have a good relationship with the agent, because You can't go around the agent. The agent's their go-to person. So there's no going direct to artists. So foster that direct relationship with the agent.”
Oza: Direct meetings with talent are mandatory before signing endorsement deals
“And then a core part of the final negotiation is I'd like to say with the artist. Because in the end, they're representing our brand. So all the upfront negotiation, you're never going to get there, but you have to, you know, it's almost a house. You got the f…”
Oza: Corporate America views fast-moving, non-political innovators as liabilities
“Corporate America, a lot of chess moves they get nervous when you move very fast, and when you make stuff creative, and where you're not playing politics, well, not for to be fair, I was playing politics terribly. You feel more like a threat than a liability t…”
Oza: Vitaminwater gave 50 Cent equity because it couldn't afford his fee
“I'm like, I said to Fifa, I can't afford you, but I have an idea. I said, we can do an equity game. I'll give you skin in the game if you wanted to do this. And he's like, I'm in.”
Oza: Hailey Bieber and Kylie Jenner drank Poppi without being paid
“And I think then it started laddering up to the point that big names like Hailey Bieber and Kylie Jenner, all like, were just drinking the product.”
Oza: Modern influencers broadly demand brand equity over flat cash deals
“And now every influencer wants an equity plan the same way that artists and celebs wanted it back in the day.”
CAVU passed on The Ordinary to avoid risking one-third of its fund
“There's a product called The Ordinary. It's a beautiful product. I love the founder. Shame. Rest in peace. Poor guy. He and I bonded. It was our first fund. It was a big check. And he was a high, to be fair, high risk, high reward guy. And I think we got too c…”
Oza: CAVU was blocked from investing in On after Roger Federer joined
“And the other one was probably, we had a deal on the table. It was for a brand called On. And a little bit broader than our spectrum, but we thought it was adjacent to what we're doing. And we had a deal ready to go and founders ready to sign. And that day the…”
Oza lost money on basically every Shark Tank deal he made
“So every deal on shark tank, I lost money basically.”
One line per show, most statements first. The link opens Rohan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 MASTERS OF SCALELEDGER | Co-Founder and Managing Partner, CAVU Consumer Partners | 1 | 13 | — | full record on Masters of Scale → |