Zeitgeist

“Shit posting gets shit posted about a lot, but it's serious, right? It creates trend. It sort of influences the zeitgeist and it helps us better understand the world.”

“The most successful marketers are incredible at inserting themselves into culture in a way where something is in the zeitgeist, but it hasn't been called out yet. Great brands recognize the thing that isn't called out, and then they insert themselves into it.”

“These things tend to be generational, they're reactionary, and they usually organize around a really compelling villain.”