Workboard
company on 2 shows · 13 statements across 1 episodes · said 16 times in 2 episodes since 2019
Top Founders 15 
the Official SaaStr Podcast 1
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Top Founders 15the Official SaaStr Podcast 1
2020 1 mention in 1 episode
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13 statements about Workboard, every show
Workboard averages $125,000 ACV across its enterprise and growth customers
“Actually, we think of, we do annual contracts. We sort of think of what their ACV per customer is, and it's about a 125 K. We've got really large enterprise, like a Sony, Samsung, Microsoft, right? Do it to telecom. And we've got a bunch of growth companies, a…”
Workboard has 50 enterprise customers and grows revenue 3x-3.5x year-over-year
“So we have about 50 enterprise customers, which I think of at that kind of scale we just talked about, and we're growing revenue three, three and a half X a year, so we're really kind of a good role.”
Workboard draws 50% of revenue from its existing install base
“We had 50% of our revenues coming from our install base”
Workboard generated almost $5 in revenue for every $1 spent on sales
“We even got to a point where for every buck we were spending in sales and marketing, we were generating almost five in revenue. Nathan Latka: When was that? What year? Deidre Paknad: Last year. Just before I raised, right? So for most of 2017, that was a ratio”
Workboard targets generating $2 in revenue per $1 spent on sales
“We, we're actually not trying to hold quite that aggressive a ratio, right? So we really want to spend a buck and earn two.”
Workboard's net revenue retention rate is approximately 140%
“It probably comes out somewhere like one 40.”
Workboard claims zero logo churn despite layoff-driven revenue contraction
“So we don't have logo churn. We do have gross revenue churn and those that comes from two places. Literally layoffs are a real thing. Right. Companies like IBM, for example, which is a customer and the GM loses his job.”
WorkBoard's upfront onboarding fees recover most of its customer acquisition cost
“It does, and it drives that attach rate to leader number two, number three, and number four.”
Workboard's enterprise sales cycle is about 60 days
“Sales cycle is about 60 days, super short, right?”
Workboard plans to delay its next fundraising process until Spring 2020
“So we probably won't raise until, even start the process until next April or May.”