Within iterated pricing on its first 14 deals in six weeks
“The first. 12 or 14 deals that we signed in the first six weeks after we launched the thing, like every single one had like completely different pricing model because we were like iterating through it.”
Antos: Within generated $350K ARR in five weeks and $1M the next quarter
“We did, like, three 50 K or so, maybe even a little bit more of ARR in the, like, first, not even six weeks, like, five weeks on this thing. And then, like, we backed it up, like, the next quarter we did, like, over a million.”
Antos: Within's new product overtook its legacy business in a year
“As we saw the other business just like skyrocketing and it overtook it in about a year.”
Antos: Within sold legacy business to partner that absorbed the team
“So they literally took every single person who was supporting the product and brought them over. And so we optimized for the customer. We optimized for the team. And so we effectively like sold the business to the partner and focus the entire company on this n…”
Antos: Startups grow faster where customers describe problems identically
“And industries that like where the customer is saying the same words effectively again and again are usually industries where you can grow faster segments where you can grow faster than when you see a lot of like, you know, entropy, right? Like they're describ…”
Within operates strictly on 90-day planning cycles
“We don't believe in like longer than like 90 day cycles at the company.”
Antos: 90% of experiments fail, but one outlier carries the company
“I think it's like nine out of 10 things don't work and they might look like they're working incrementally, but that's really like, it means that it's not working. But the one out of 10 things Works so well that, like, carries everything else.”
Antos: Within runs zero Google ads or paid advertisements
“For example, we don't run any Google ads. We have zero ads, right?”
Evans: FTC Meta-Within case is very aggressive; Activision case is much less aggressive
“I think within is kind of a test case to try and push the you know, really kind of move the flag post, move the goal much further over. You know, it's a very aggressive case. I think the Activision case is actually much less aggressive.”
Evans: Meta's purchase of Within was likely a low-priced soft landing
“And I have no information on this at all, but I strongly suspect that that means it wasn't really working and they didn't pay very much for it because when stuff works and it's a big deal and you hear about it and I kind of suspect this was a soft landing or a…”
Evans: Nest and Within probably would have failed without Big Tech buyouts
“The practical effect would probably be that Nest would have gone out of business. Within would probably have gone out of business.”