Chopra: Wingify's revenue growth strongly correlated with platform A/B test volume
“For example, in our case, we built an A-B testing tool and we knew very clearly that the number of A-B tests that are on our platform are highly correlated with our revenue growth.”
Chopra: Scaling past revenue milestones requires continuously re-founding the company
“Every stage of the company, let's say you get to zero to 10 to get to 10 to 50, you need to be entrepreneurial again, because you need new sources of revenue. We need to expand the market. And then at 50 to 500, again, you need to be an entrepreneur again from…”
Chopra: A mentor convinced me to price Wingify at $99 instead of $9
“I remember I wanted to price at nine dollars per month and I was chatting with someone who works, who was more experienced and they were like, you're crazy price at 99 dollars per month.”
Chopra: Attaching self-worth to a startup destroys objectivity about failure
“If you are too attached to a project, you end up being you don't end up being objective about whether something is working or not, right? If your identity is attached with your startup and your measure, you feel that your measure of life or personal worth is a…”
Chopra: Nintee returned 75% of investor capital and gave 6 months severance
“They got six months of severance and jobs at Wingify and half of the team is still at Wingify. So I felt, and investors got almost seven, 75% of their money back.”
Chopra: Wingify Was His Fifth Attempt At Building A Startup
“Wingify was my fifth attempt at doing a startup.”
Chopra: Stepped down as Wingify CEO because scaling lacked intellectual stimulation
“I think partly it had happened where I felt growing a company was not intellectually stimulating me, and that's one of the reasons I shifted my role from CEO to chairman, and I dived myself in my sabbatical to reading a lot of physics, chemistry, because I jus…”
Chopra: Wingify was started with just a $10 server investment
“Investment, my investment in Wingify was literally 10 dollars for a server.”
Chopra: Wingify avoided VC funding because incoming cash exceeded its needs
“We would have raised some funding, but we didn't. You know, we had more amount of money coming in than we knew what to do with it.”
Chopra: True wealth is capital relative to needs, not absolute dollars
“I think it's not the amount of money, but it's amount of money relative to your needs.”
Chopra: Wingify's annual recurring revenue is around $25 million
“At what point in Wengifire currently Wengifire ARR would be twenty-five million dollars, right? Yeah, in that range.”
Chopra focuses on zero-to-one innovation over CEO duties at Wingify
“I realized over a period of time, my strengths are in figuring out and building something new. So that zero to one phase is something AI really enjoy. And B, I think I'm good at that. Having done that a couple of times within Wingify with different products an…”
Chopra: Wingify is fully bootstrapped with no outside funding
“Bootstrapped. We haven't raised any funding.”
Chopra: Wingify employs about 200 people
“About 200.”
Chopra: VWO Targets Mid-Market and Enterprise Over Single-Person Shops
“Typically we work with mid-size businesses, so not very small e-commerce clients like a one-person e-commerce shop will not be very good fit with but anything on the midsize or enterprise side, we work well with them.”
Chopra: Wingify generates about $18 million in annual revenue
“So we're doing about 18 mil, about 18 mil per year.”
Chopra: Bootstrapped Wingify spends one-sixth to one-fifth of LTV on CAC
“Typically since we've been bootstrapped, we spend say one-sixth of the LTV or one-fifth of the LTV. We haven't gone as far as like one-third or one-twelfth. We haven't been very aggressive.”