Chopra: VWO Targets Mid-Market and Enterprise Over Single-Person Shops
Paras Chopra · 1031 How VWO Bootstrapped to $15m+ · May 21, 2018 · at 3:07
Paras Chopra, founder of Wingify (VWO), explains the ideal customer profile for VWO's conversion optimization software to host Nathan Latka.
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“Typically we work with mid-size businesses, so not very small e-commerce clients like a one-person e-commerce shop will not be very good fit with but anything on the midsize or enterprise side, we work well with them.”
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More from Paras Chopra
Chopra: Monthly logo churn above 3% is bad for SaaS
“So, I mean, you can talk about anything, say, above three percent as a bad churn. At least that's how I look at things.”
Chopra: A/B testing software churn drops with dedicated optimization teams
“So if a marketer at a small business is doing email marketing, SEO, AdWords, and also AB testing, it's not That person's main responsibility. So it hasn't gone into the workflow for many businesses yet, but for businesses who have dedicated resources and teams…”
Chopra: Wingify generates about $18 million in annual revenue
“So we're doing about 18 mil, about 18 mil per year.”
Chopra: Bootstrapped Wingify spends one-sixth to one-fifth of LTV on CAC
“Typically since we've been bootstrapped, we spend say one-sixth of the LTV or one-fifth of the LTV. We haven't gone as far as like one-third or one-twelfth. We haven't been very aggressive.”