Wholesale
topic on 2 shows · 8 statements across 8 episodes
8 statements about Wholesale, every show
Haim: Hazel Grove Customs has better profit margins on wholesale than retail
“And the margins on wholesale are shockingly actually better than retail because people are buying a whole lot more at wholesale and they're not buying like a six or seven dollar item that I have to turn around and ship.”
Kanter: Landing the first wholesale customer is much harder than consumer
“I learned that the hardest thing to do is to get your first customer in any one of these segments. It's okay. Like consumer is, is, it's not that hard to get your first customer. There's enough people out there. In terms of wholesale, everybody wants to know, …”
Wholesale accounted for 75% of Faherty Brand's revenue in year two
“So, year two of the business, wholesale's 75% of our business, because that's really what took off.”
DTC apparel brands must enter wholesale to reach billion-dollar scale
“You have to go into wholesale eventually. If you want to scale to that level to a billion dollar brand”
Hedrick: The Direct-to-Consumer Price Advantage Is a Myth
“The D to C myth is that you can, you skip the wholesale markup and you can charge a lower price. You know, the reality is the increase in marketing cost, the increase in G and A that you have to have to operate both as a retailer and a brand. It's a very costl…”
Dunn: Investment capital is flowing to profitable wholesale brands, not DTC
“All the money is going into profitable wholesale led brands now, not into DTC brands.”
Wahler: Wholesale distribution is marketing that brands get paid for
“I think of wholesale as marketing that you get paid for. So anytime somebody goes into a yoga studio and sees your product, they're discovering you.”
Kudla: Curated Wholesale and Seeding Beat Digital Advertising for Emerging Brands
“Advertising online is just, is challenging. It's hard to cut through in today's environment, so I really am a Much bigger believer in the right wholesale partners, the right activations at those wholesale partners to build awareness and getting the staff excit…”