Wedding Industry

topic on 4 shows · 5 statements across 5 episodes

Masters of Scale the Startup Ideas Podcast Top Founders How I Built This

5 statements about Wedding Industry, every show

Thompson: Divorce market is likely half the size of wedding market
“Well, if the wedding market is huge, you know, the divorce market probably is like half the size. And so that's probably a massive market which those people are being advertised to a bunch of different ways primarily by, you know, family law or divorce attorne…”
Samuel Thompson Jan 16, 2026 ▶ 3:12 I Spent $289 So AI Could Build My Business
MASTERS OF SCALE Assertion Contradicted
Shan-Lyn Ma: The two years after 2020 were biggest for weddings
“The following two years were the biggest years ever for weddings where a lot of people who, Might have pushed their wedding back or pulled their wedding forward, decided we are going to celebrate being back in person again, again, and we're going to have a rea…”
Shan-Lyn Ma Oct 24, 2024 ▶ 28:05 Disrupting the wedding industry, with Zola’s Shan-Lyn Ma | Masters of Scale
Wedding businesses face brutal 100% structural annual customer churn
“If your audience churns a hundred percent every year, you never, if you do your job right and they find the right person, you will never have them as a customer again.”
Carley Roney Oct 7, 2019 ▶ 21:53 The Knot: Carley Roney & David Liu (2018)
Roney: The wedding industry was disaggregated and ripe for tech disruption
“Completely disaggregated, like, the industry is old fashioned. And then, of course, you have that moment, you're like, right, it's a disaster, and it would completely and fundamentally change if you introduced technology to it.”
Carley Roney Mar 12, 2018 ▶ 15:55 The Knot: Carley Roney & David Liu
Chou: Wedding products command higher markups due to low price sensitivity
“We target weddings, and so you can mark up wedding stuff obviously a lot higher than other things, because people don't care about price so much as quality.”
Steve Chou Aug 18, 2016 ▶ 11:00 EP 390: Is This The Most Successful InfoProduct Ever?

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