Wearable Challenge

topic on 2 shows · 2 statements across 2 episodes

My First Million 20VC

2 statements about Wearable Challenge, every show

20VC Disclosure
Levels ran around 15 cohorts testing loss disincentives for health goals
“Yeah, we've done something in the range of about 15 different, 15 cohorts with the wearable challenge, which we've been doing with Justin Mares, where you commit some amount of cash upfront, and then every time you miss your goal, you lose some amount of money…”
Sam Corcos Dec 11, 2023 ▶ 28:34 Sam Corcos: Why Founders Should Take as Many VC Meetings as Possible | E1093 · 20VC with Harry Stebbings
MY FIRST MILLION Assertion Not checkable as stated
Mares: Wearable Challenge filled 50-person cohorts monthly with zero marketing
“We have had with literally no marketing, you know, we've filled up 50 person cohorts every month since launching that in February.”
Justin Mares Jun 25, 2021 ▶ 31:46 How to launch a $100M DTC brand | My First Million #194

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