Levels ran around 15 cohorts testing loss disincentives for health goals
Sam Corcos · Sam Corcos: Why Founders Should Take as Many VC Meetings as Possible | E1093 · 20VC with Harry Stebbings · Dec 11, 2023 · at 28:34
Sam Corcos is the co-founder and CEO of Levels. He responds to Harry Stebbings' idea about leveraging human loss aversion to improve user retention and health outcome accountability.
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“Yeah, we've done something in the range of about 15 different, 15 cohorts with the wearable challenge, which we've been doing with Justin Mares, where you commit some amount of cash upfront, and then every time you miss your goal, you lose some amount of money from it.”
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