UTM Link Manager
product on 1 show · 3 statements across 1 episodes · said 11 times in 1 episodes since 2022
Startup Acquisition Stories 11
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Startup Acquisition Stories 11
2022 11 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
3 statements about UTM Link Manager, every show
Skelly: Small performance agencies are the ideal target customer for UTM software
“That that's really been, like, the sweet spot from a customer standpoint is, like, finding like, small agencies, like, performance agencies or paid ad agencies Cause they like live and breathe in UTM data and really specific marketing analytics.”
Skelly: UTM Link Manager's main lead gen was a 9,000-word email course
“One of the huge things that I found just, like, as I was digging into it was there was, like, this 9000 word or so, like, email course that was the main lead gen tool for the for the platform.”
Skelly acquired UTM Link Manager specifically because it had terrible marketing
“And so I came across UTM link manager and which is a short link short link builder and UTM link builder and really well built product, but I really just wanted to find a company that had terrible marketing or really no marketing at all and take my marketing ex…”