User Intent

topic on 3 shows · 3 statements across 3 episodes

Lenny's Podcast the a16z Podcast 20VC

3 statements about User Intent, every show

Shlomo: User intent matters far more than traditional ICPs
“Again, something else that I don't really empathize with or agree with is, like, you have to have, like, a certain ICP, it's not a, it's not necessarily about like the profile of a person, more of like what they're trying to do is like way more important.”
Maor Shlomo Jul 6, 2025 ▶ 50:03 Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
20VC Insight
Reducing product friction is much easier than increasing user intent
“And the truth is that it is way easier to reduce friction and make things easier than it is to increase people's intent.”
Brian Hale Apr 6, 2022 ▶ 15:27 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @
a16z Insight
Lee Fan: Products should expand discovery before driving conversion based on intent
“What we could do as a product is expand your horizon and help you to discover new, interesting ideas. We don't have to push you into deep, say, purchase this or book this. But then later, we can tell users' behavior. They're going narrow and narrow. Now we, I …”
Lee Fan Jan 2, 2019 ▶ 9:26 a16z Podcast | Engineering Intent

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