User Base
topic on 2 shows · 2 statements across 2 episodes
Masters of Scale 
Lenny's Podcast
2 statements about User Base, every show
Fake: Most companies avoid direct communication and treat users as support problems
“It's very rare these days for there to be direct communication between companies and their user base. In fact, they're seen as a customer service problem, eating up customer service hours, and actually most companies actually try to prevent you from getting in…”
Enterprise buyers are in the active user base only 30% of the time
“Only 30% or less times is your buyer going to be in your usage user base, which means that the rest of the accounts usage is happening and it's the correct usage that is leading to enterprise conversation, but you need to go find the buyer because the user doe…”