UGC Creators
topic on 4 shows · 4 statements across 4 episodes
Starter Story 
the Startup Ideas Podcast 
A Product Market Fit Show 
20VC
4 statements about UGC Creators, every show
Swulinski pays teenage UGC creators up to $30,000 monthly for ads
“Like, we have we have kids that are, like, 1718, 19, that are making 20, 30 K a month, just making a couple ads for us.”
Lee: Content creators under 100k followers are an uncaptured pricing arbitrage
“People get, are super underpaid right now for their ability to make viral content, and right now this delta has not been captured by anyone. So when you hit someone up and say, hey, are you interested in a paid content opportunity, and they're regularly making…”
Park: Standard base pay for in-house UGC creators is roughly $2,000 monthly
“The industry standard is usually you pay like 2000 ish per month. It could be a little lower, a little higher depending on who you're targeting, but 2000 dollars per month, and then some incentive bonus on top of it. And it usually shakes out. Like you will pr…”