Trial Credits
topic on 1 show · 1 statements across 1 episodes
1 statements about Trial Credits, every show
Swulinski: Free trial credits must be included in marketing CAC
“Our free trial credits get summed with marketing spend. If you're not doing that, then you're not really calculating your acquisition cost. So yeah trial credits or like anything free that you're giving away is cost, and it goes under, it is a marketing cost i…”