Today Show
product on 4 shows · 9 statements across 8 episodes
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9 statements about Today Show, every show
Visram: Modern PR must be repurposed into digital ads to drive sales
“When you get the PR now, you have to leverage it for the digital ad to make sure that, that it continues to live on, because people see it asynchronously. You know, it used to be like, if everyone, if everyone's watching the Today Show together, we're all gonn…”
Meeting Jeff Zucker's grandmother secured Bobbi Brown's 14-year Today Show stint
“So, he was the exec, he was the executive producer of the Today Show, and that's how I got on, and I stayed on for 14 years. Once a month for 14 years.”
Dylan Field appeared on the Today Show before deciding what Figma was
“The actual, like, first or second day of doing the fellowship, starting to work with Evan, I flew out to New York with my mom to be on the Today Show, and I had no idea what we're doing yet, because we hadn't barely started.”
Kenny: Mainstream media traction is easier to secure with traditional books
“From a media standpoint, it's also easier in my experience to get traction from a book. I was on the Today Show two weeks ago which is a pretty unique opportunity and it was a five minute segment on me and the book. Media likes to cover books, especially when …”
Gas app's exclusive Today Show segment generated only 1,000 downloads
“Prior to the acquisition, Nikita, the founder went on the today show and had this big exclusive segment, which in the past would have been like, Huge for an application or a company. And he said he thinks it generated a thousand downloads.”
The Today Show never paid Brown, and she never pitched products on-air
“They never paid me a nickel, and I never, ever pushed my brand.”
Tsai: Tatcha secured coverage from Vogue, Oprah, and The Today Show
“Vogue did a spread Oprah, it was on the Today Show pretty quickly. We got a ton of press.”
Becoming a Today Show regular established Brown's national prominence
“I was on the Today Show for about 12 years, 15 years, and honestly, being a beauty expert on the Today Show, probably put me on the map.”