Tira
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WTF is with Nikhil Kamath 33
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4 statements about Tira, every show
Modi: Tier-2 and tier-3 Indian cities offer 5x headroom for premium beauty
“And in fact, there is at least five X headroom, five X times headroom to grow in terms in terms of acquisition and you know, even premiumization, like a huge amount of prestige sales come from tier two and tier three cities. So we should not assume that those …”
Modi: Tira Has 60% Women Leaders and 100% Maternity Return Rate
“We have 60% women leaders, and we have one of the highest diversity ratios, and, you know, we have, I have a hundred percent success rate in women having every, anyone who comes to Teera, Has a baby goes into their maternity leave and comes back.”
Bhakti Modi: Tira stores feature vending machines giving bi-monthly samples
“So we have a vending machine that when you enter, even if you don't walk out with anything that you purchased, you walk out with a sample because, you know, we made it, we've gamified it. You know, you put in your number and you know, you your email address an…”
Modi: 11-to-13-year-olds are the most impressionable and trend-aware beauty consumers
“They are now, you know, in that 11 to 13 age bracket, and they are the most impressionable age group now, and they're also the most exposed. I don't think when I was 11 or 12, I really cared about skincare. My mom just said, wash your face, and that's about it…”