Technical Audiences

“Leveraging engineers to build quasi-products, to build let's say, demand gen, drive people to the product that is different, so have people build something which is a quasi-product, That works really well, especially for technical audiences, right?”

“I mean, so for our audience, authenticity is critically important. I think that's true for technical audiences in general. People just smell sales and that kind of thing. And nothing feels worse to me than buying a community, right? Like it just, well, I don't…”