Tatch
company on 1 show · 10 statements across 1 episodes · said 3 times in 1 episodes since 2025
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A Product Market Fit Show 3
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10 statements about Tatch, every show
Ellis: Tatch serves about 1,000 companies and tens of thousands of employees
“We've got, you know, around about a thousand or so, you know, companies give it, give or take in terms of the scale as there's employees at those companies, you know, we're in the tens of thousands.”
Ellis: Tatch rejects offering payroll despite margin gains to maintain mission focus
“A lot of people have said, you know, why don't you go offer payroll? Because if you have the payroll yourself, then it would be a lot easier. You could be the one-stop shop. I said, I, you know, I can see how that would be beneficial to our margins and our NRR…”
Ellis: Tatch closed an embedded distribution partnership with QuickBooks and Allstate
“We were able to close a really big partnership with QuickBooks and Allstate to distribute that into their payroll system.”
Ellis: Tatch generates mid-hundreds in annual ARPU per employee
“We charge per employee per month, and then there's a component around actually getting commissions from the insurance companies when you do enrollments for them, and so it adds up to kind of a nice you know, average revenue per, per user, kind of the mid-hundr…”
Ellis: Tatch's original 2023 HSA product flopped completely upon launch
“And you know, 22, we built the HSA and we actually launched it in 23. It was a total flop. Like nobody wanted it.”
Ellis: Tatch reached $500K run rate and 100 companies in one month
“And if we weren't ready at that time, I mean, we go up with like zero customers begging our first users. So having like a hundred companies and, you know, half a million run rate in like a month from zero.”
Ellis: Startups can get 80% of demand signal from 20% of development work
“The learning out of here is you can almost always get 80% of the signal from 20% of the work. Like, if you think about the eighty-twenty principle, we put in 20% of the work building a full product and got 80% of the signal. And if you think about it, you can …”
Ellis: Tatch raised a $5M to $6M seed round in early 2021
“It was around Five or six million or so, and it was kind of the boom times of early 2021.”
Ellis: Founders should not optimize for financial outcomes over big tech
“I don't think that if you want to start a company, you should be optimizing for financial outcome, actually, because if you run all the numbers and you break it down, you're much more likely to be just on a, you know, excluding your own personal desire. You're…”