Tally
company on 2 shows · 13 statements across 2 episodes · said 35 times in 4 episodes since 2024
Startups For the Rest of Us 34 
Mixergy 1
Mentions by year, every show
tap a year for its mentions
Startups For the Rest of Us 34Mixergy 1
2025 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
13 statements about Tally, every show
Rob Walling: Tally bootstrapped to $1.8 million ARR with three employees
“400,000 free users, and they're built in public, so the ARR is, what, 1.8 million, I believe. And they are fully bootstrapped, and it's just her and her husband, co-founders, and then, like, one support person.”
Marie Martens: Tally reaches $1.3M ARR with 4,500 paying customers
“Yeah, we now have around 300,000 users worldwide using, using Tally. Most of them are free. We have around 4500 paying customers and that kind of results in 1.3 million ARR today.”
Marie Martens: Tally operates with only two co-founders and one part-time freelancer
“So we're actually like two and a half people. I would say we don't have any full-time employees yet. That will change soon though. So it's basically me and Philip. Philip is my technical co-founder, but also my partner in life. And then we have yeah, freelance…”
Martens: Competitive markets are easier for small bootstrapped teams
“And so for us, it seemed easier to go in a very competitive market. You know, there's demand but where we can just grab that small percentage of the market. And if we can manage to do that, that's already huge for us because, you know, we're so small, we don't…”
Martens: Tally acquired first 1,000 users via manual DMs
“And that's how we found like our first thousand users by simply DMing people.”
Martens: Tally grew to $1.3M ARR with zero paid acquisition spend
“You know, we have grown organically until now. We haven't invested anything in paid acquisition, so not making it free was not really an option for us, you know.”
Martens: Tally Achieved Around 20% Response Rate on Early Cold DMs
“And we managed, like we, I think we got around a 20% response rate to our cold outreach, which is pretty crazy.”
Walling: Tally could reach $10M ARR by introducing tiered pricing
“With 300,000 free users, like, you could be a five or ten million dollar business.”
Martens: Jotform and Typeform Are Continuously Raising Prices and Moving Upmarket
“A JotForm, Typeform, they're only, especially Typeform, they're only raising their prices. So they're moving away. They're moving up market.”
Martens: Tally Has No Near-Term Plans to Raise Its $29/Month Pricing
“It's not something that we're planning to change in the near future, because we feel like we can grow a lot more with what we're doing now, but maybe one day, but it's not something that is on the table right now.”
Tally converts roughly 1.5% to 2% of free users to paid customers
“It's a bit more, yeah, but it's like one and a half to two percent or something like that, yeah.”
Martens: Tally has been blocked by several ISPs worldwide
“And since last week, indeed, we have been blocked by several ISPs around the world.”
Walling: Only tens of software markets globally can support mass freemium
“For you to have 300,000 free users, There are tens of millions of users worldwide, right? If not hundreds of millions, and like how many, there's a rhetorical question, but how many software markets have that many users? There's probably electronic signature t…”