Martens: Competitive markets are easier for small bootstrapped teams
Marie Martens · Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users · Jun 11, 2024 · at 8:07
Marie Martens, co-founder of Tally, explains why they entered the saturated form-builder market instead of creating a new category.
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“And so for us, it seemed easier to go in a very competitive market. You know, there's demand but where we can just grab that small percentage of the market. And if we can manage to do that, that's already huge for us because, you know, we're so small, we don't have to earn as much as the big players.”
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