SUV

“60% of Porsches sold at this point are SUVs.”

“They were selling them at a loss for a complicated reason. Car manufacturers' emissions, which are controlled by law, are based on their overall emissions from their range of cars. So if they had- ... So if they had a model which didn't emit anything, they cou…”

“And the magical, incredible, amazing thing about Porsche is they have doubled down on this strategy, It has become a huge part of their business. They generate a ton of margin on the SUVs, and it has not borrowed against their brand equity. It has increased th…”

“They do over forty billion dollars a year in revenue right now. When you look at the breakdown of that, interestingly enough, two-thirds of it has come from SUVs, and there's a good amount of it that comes from the Taycan, too.”