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SUV

also referred to as: suvs

3 statements across 2 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 27, 2023 by Ben Gilbert · across every show →

Everything said about SUV, oldest first

Jun 27, 2023 neutral
Assertion Partly supported
Porsche Generates Over $40 Billion Annually, Two-Thirds From SUVs
“They do over forty billion dollars a year in revenue right now. When you look at the breakdown of that, interestingly enough, two-thirds of it has come from SUVs, and there's a good amount of it that comes from the Taycan, too.”
Ben Gilbert Jun 27, 2023 ▶ 2:43:20 Porsche (with Doug DeMuro) · Acquired
Jun 27, 2023 bullish
Opinion
Porsche's High-Margin SUVs Expanded Profitability Without Diluting Brand Equity
“And the magical, incredible, amazing thing about Porsche is they have doubled down on this strategy, It has become a huge part of their business. They generate a ton of margin on the SUVs, and it has not borrowed against their brand equity. It has increased th…”
Ben Gilbert Jun 27, 2023 ▶ 2:01:28 Porsche (with Doug DeMuro) · Acquired
Apr 14, 2026 neutral
Assertion Supported
Gilbert: 60% of Porsche Sales Are SUVs
“60% of Porsches sold at this point are SUVs.”
Ben Gilbert Apr 14, 2026 ▶ 2:48:46 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
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