Supporting Resources
topic on 1 show · 1 statements across 1 episodes
1 statements about Supporting Resources, every show
Singh: Over-specialized GTM roles diffuse responsibility and reduce deal ownership
“These investments, while it was the right decision in some way, shape, or form, or the premise was correct, have actually led to a diffusion of responsibility, which has led to a lack of ownership. In other words, nobody's quarterbacking the full go-to-market …”