Submariner
product on 2 shows · 3 statements across 2 episodes
3 statements about Submariner, every show
Do: Rolex throttles steel watch supply to force high-margin precious metal purchases
“They want you to buy so many of the precious metals and the stones, the ones that are 10, 20, 50, 60,000 dollars. If you buy enough of them, they'll let you buy a lower price Submariner, which is a wild thing. The margins are in the more expensive watches, and…”
Rosenthal: Rolex represents 20th-century modernity, not traditional Swiss history
“When you buy a Submariner or a Daytona or even a Datejust, you are not buying Swiss history here. You are buying 20th century modernity, as we will get into.”
Rosenthal: Rolex launched its core tool watch lineup between 1953 and 1955
“From 1953 to 19 55, Rolex, and again, Hans is still running the company, he dies in 1960, but Rolex, Hans, Andre, launch a whole suite of wild new models, very different than the Datejust and the Oyster Perpetuals that we were talking about before. This is the…”