Subko Coffee
other on 1 show · 0 statements across 0 episodes
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11 statements about Subko Coffee, every show
Kamath: Novelty sells in the short run, brand specificity sells long term
“See, in the short run, novelty sells. In the long time, I think specificity like that sells.”
Reddy: Subko spent zero rupees on performance marketing over five years
“We've actually spent zero rupees ever in the last five years. On performance.”
Reddy: Subko pour-over coffee and retail bean sales grew 81% year-on-year
“The data that we have year on year growth of pour over coffee, just black, right? 81%. From last financial year to this one. Same thing with the retail beans.”
Rahul Reddy: Starbucks must build daily coffee habits for India profitability
“And that's pivotal for a brand like Starbucks to actually succeed at the scale and the profitability that they're ultimately looking for is Can't only be limited to like, Hey, we're aspirational. It has to be about changing their habituation towards coffee.”
Subko: Alternative milks make up roughly 15% of sales
“Much higher. I don't know the exact number, but more than 10% for sure. Like 15%.”
Subko's Reddy: Coffee-based non-alcoholic mocktails will endure long-term
“I think it'll stick. I think that people who aren't, if the industry is moving away from, let's say, alcohol in some generalized sense, I think it makes perfect sense for coffee to still give you the sort of mimic the feeling and give you the benefits of drink…”
Reddy: Subko's revenue split is almost exactly 50/50 food and beverage
“We're almost exactly at fifty-fifty, believe it or not.”
Rahul Reddy: Subko would not have succeeded without Blue Tokai
“Look, I think Lutokai has changed The palette of coffee consumption in India. And that's, I mean, without that having happened, Subco wouldn't have had a shot, to be honest.”
Matt Chitharanjan: Blue Tokai is mass-premium, while Subko is niche premium
“We, I would say, are more mass premium. They're more niche premium. I think the customers are slightly, I mean, I would say we're more, we try to be more accessible.”