Subko's Reddy: Coffee-based non-alcoholic mocktails will endure long-term
Rahul Reddy · Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath · Mar 3, 2025 · at 1:09:41
Rahul Reddy, founder of Subko Coffee, discusses the consumer shift away from alcohol and the potential for specialty coffee mocktails.
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“I think it'll stick. I think that people who aren't, if the industry is moving away from, let's say, alcohol in some generalized sense, I think it makes perfect sense for coffee to still give you the sort of mimic the feeling and give you the benefits of drinking like an old fashioned without having any booze in it. Right. Like we've made, we tried making like Negronis and old fashions and like all sorts of like very, we made a Singapore sling the other day for this like Singapore event that we did with just non-alcoholic ingredients. And so I think it'll be more than a novelty.”
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