Reddy: In mature markets, coffee quality alone no longer provides cafe differentiation
Rahul Reddy · Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath · Mar 3, 2025 · at 54:27
Rahul Reddy, founder of Subko, discusses how independent coffee brands must build cultural and experiential niches once product quality reaches baseline market parity.
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“As a country or a city's coffee culture gets more mature, The standard that people expect is already high. So the differentiation factor becomes less and less to some extent about like after, after you show that you have a certain, you know, standard... Can differentiation only be achieved through the quality of the roast or the food? I tend to think not.”
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