Rahul Reddy: Quick commerce in India will stick around and dominate
Rahul Reddy · Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath · Mar 3, 2025 · at 2:33:07
Rahul Reddy (founder of Subko Coffee) contrasts Indian consumer delivery expectations with US grocery delivery habits during a panel on quick commerce.
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“I feel like, unfortunately for us, it will very much stick around and dominate because If you look at the US, which I'm familiar with, people have been ordering groceries, let's say in the US online for like a decade now. But the behavior that they got used to and adapted to was that it was okay to order the day before. Whereas in India, it basically went from not really ever ordering groceries online to immediately ordering it and getting in 10 minutes. So I feel like now the consumer expectation is for that to be the norm.”
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