Sub Brands
topic on 1 show · 1 statements across 1 episodes
1 statements about Sub Brands, every show
Rampell: Sub-Brands Beat Monolithic Branding in Financial Services
“So in many cases, it actually helps to have sub brands and divide this up, which is, is somewhat anathema to a lot of companies that want to say, how do we get as much efficiency and synergy as possible? We're going to have one overarching brand.”