sub brands

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Mar 9, 2019 by Alex Rampell · across every show →

Everything said about sub brands, oldest first

Mar 9, 2019 positive

Insight

Rampell: Sub-Brands Beat Monolithic Branding in Financial Services

“So in many cases, it actually helps to have sub brands and divide this up, which is, is somewhat anathema to a lot of companies that want to say, how do we get as much efficiency and synergy as possible? We're going to have one overarching brand.”

Alex Rampell Mar 9, 2019 ▶ 34:30 3 Ways Startups Are Coming for Established Fintech Companies -- And What To Do About It

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sub brands

Everything said about sub brands, oldest first

Turn any episode into a week of clips.