Socks
topic on 2 shows · 4 statements across 2 episodes
the Knowledge Project 
Masters of Scale
4 statements about Socks, every show
Fraser: Sock market lagged athleisure shift by remaining use-case specific
“The entire world was moving towards athleisure. We were coming into a less traditional, less formal way of dressing, and much more into a more functional way of dressing. And we can see that with our clothing, the pants I'm wearing right now, for example, or t…”
Fraser: Over 90% of people ignore socks despite their importance
“90 plus percent of the population is thinking a lot about everything they wear except for one of the most important things that Really the old, like one of the most, like the pair of apparel that touches the ground with you.”
Heath: Bombas hit $275M in sock sales before launching underwear
“By that point we were two hundred and seventy five million of top line in socks and we were like, okay, we now feel comfortable to start planting the seeds and intentionally keeping those businesses small to begin with and not trying to make them 20% of the bu…”