SMB Payroll
topic on 1 show · 1 statements across 1 episodes
1 statements about SMB Payroll, every show
Maxwell: Gusto commoditized SMB payroll through low pricing and CPA channels
“The pricing power of the large players in the space was really commoditizing the industry. And then you had, you know, the introduction of companies like Gusto which came in with, you know, really low pricing working a lot through the CPA channel. So especiall…”