Simplero
company on 1 show · 11 statements across 2 episodes · said 21 times in 5 episodes since 2017
Mentions by year, every show
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Top Founders 21
2023 3 mentions in 2 episodes 2 per episode
2017 18 mentions in 3 episodes 6 per episode
- EP 582: Simplero SaaS Team of 2 Makes $1M Per Year, Bootstrapped, Totally Happy Helping Users Sell Courses with CEO Calvin Correli
- EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah
- EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston
- every mention in 2017, scene by scene →
every mention on every show, scene by scene, with the transcript →
11 statements about Simplero, every show
Simplero reached $4M ARR and $20M lifetime revenue without marketing
“I bootstrapped to, we're four million ARR. We're five million in revenue. We've done, like, twenty million of lifetime revenue. Never built a freaking marketing team. Never built a marketing acquisition, customer acquisition funnel.”
Corelli: Simplero took $400K in debt capital to fund growth
“And in the end, we actually so I took money just 400 K for now, because, but then I, like, because of this, I realized, Holy crap. Like, I can have growth capital available to me that I can then invest in team and marketing and other things rather than I was i…”
Pipe and Stripe offered $200K; Nathan Latka's site offered $2.2M
“And then, you know, pipe.com and Stripe Capital and some of these others, they were willing to lend me maybe 200,000 dollars. Plug my shit into Nathan's site, and it came back, like, 2.2 million.”
Simplero's entire current team joined less than six months ago
“Everybody on my current team started less than six months ago.”
Simplero runs on two full-time and four part-time staff
“I'm based in New York, and we've got two people in Denmark and then we've got three people on the West Coast part-time, but we're a tiny team, so, so the only, actually Yeah. Me and one guy in Copenhagen full-time and one, another person in Denmark part-time I…”
Simplero's average customer retention is between 15 and 16 months
“Our retention, average retention is over 15 months, between 15 and 16 months”
Simplero's average revenue per customer is roughly $2,100 to $2,200 annually
“I think our annual average per customer is about 2122 hundred dollars.”
Simplero generates 90% of revenue from subscriptions, 10% from transactions
“It's more like, 10% comes from transaction fees and 90% from monthly fees.”