Selling Process
topic on 2 shows · 2 statements across 2 episodes
2 statements about Selling Process, every show
Goldberg: Integrate Customer Success into pre-sales to build buyer confidence
“You have to bring the CS team into the selling process.”
Granular reader engagement data will redefine asset management sales
“For someone to actually figure out a mechanism that an asset manager can produce meaningful content and know when clients and potential clients are engaging with it and how is very much the holy grail of asset management marketing because then it's just going …”