Self Publishing

“I remember talking to James Clear and we were talking about how much he would have made had he gone the self-publishing route with Atomic Habits, and I did the math, and it was like, ah, it's about three X more per copy.”

“If it's your first go-round as an author and you don't know what you're doing, the likelihood that you'll step on a landmine that hurts your book during the self-publishing process is even higher than if you're working with a traditional publisher.”

“Most of these services are one-time costs like editorial cover art, the pagination, the layout of the words on the page. They do that once. And then they keep more for every sale than I get as the writer.”

“I would much rather choose my own editor than sign with a publisher and just get stuck with whatever editor they assigned to me. And I think freedom of choice is better than economies of scale.”

“The, it's a trap you fall into early on self-publishing, like watching every sale and tracking your weekly and daily and monthly streams. But then I found if the stream goes up a little bit, You feel it puts you in a good mood, but it doesn't last. If the sale…”

“Self-publishing used to be thought of as the last resort for writers. Now publishing contracts are the last resort, because as long as you own the rights, you have the freedom to make any decision you want down the road.”

“I came to the conclusion that self publishing for 99, you know, point something percent of authors is the way to go.”

“And so if you hear everybody that says, oh, first of all, you can't make money writing books. That's not true. Second of all, you know, you have to self publish if you want to make money. Also not true.”