Second Product
topic on 2 shows · 7 statements across 5 episodes
Startups For the Rest of Us 
20VC
7 statements about Second Product, every show
Start working on a second product one to two years early
“Ideally, you start thinking about and discovering your second product one to two years before you need to have results. In the market.”
Walling: Founders should rarely launch a second product when growth stalls
“So the third thing that you should, for the most part, never do, is build a second product because your first one has stopped growing.”
Walling: Launching a second product splits focus and distracts founders
“I feel this way about launching a second product. Usually, you probably shouldn't. The odds are good. It's gonna take away your focus and be a distraction.”
Gomez: Founders launch second products as a reactive response to slow growth
“When somebody asks me, usually to me it's, I'm leaning towards you probably shouldn't do it. Most of the time it's a bad idea, and what I noticed, I don't know, This is what you've noticed, too. It's usually more of a reactive thing. They're reacting to someth…”
Pearl: Waiting too long to build a second product is a major mistake
“I think actually maybe one of the bigger mistakes that companies make is doing that too late. And so they stay on their current product and they don't actually know how long it's going to really take to build a brand new product, to actually get it to market, …”
Pearl: A second product's success usually relies on advantages from the first
“I don't think they have to. I think that it increases the likelihood that you'll be able to do it faster and that you'll be able to deliver additional value to the same set of users if you do. You know, and I think oftentimes, you know, You sort of think about…”