Scream

other on 1 show · 3 statements across 2 episodes · said 8 times in 1 episodes since 2018

How I Built This 8

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How I Built This 8

2018 8 mentions in 1 episode

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3 statements about Scream, every show

Customers return for past favorites, not daily new creations
“I had learned the lesson that no one comes to a business for whatever I'm making today. I don't go to businesses for that. I go to a business for what I had the last time I was there, not for some new thing.”
Jeni Britton Feb 27, 2020 ▶ 4:01 Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams
HOW I BUILT THIS Assertion Not publicly verifiable
Britton Bauer: A critic loved the exact ice cream he previously hated
“The same ice cream he hated before, he loved now.”
Jeni Britton Feb 28, 2018 ▶ 30:51 Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer
Britton Bauer: Customer return visits depend on consistently offering past favorites
“The thing that draws me back to a business every single time, no matter what the business is, is the thing that I had last time I was there. I might change my mind when I get there, but it's always the thing I had last time that I loved.”
Jeni Britton Feb 28, 2018 ▶ 23:06 Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

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