Ryan Wiggins
person on 1 show · 17 statements across 1 episodes
On the record as a speaker too: Ryan Wiggins across every show, appearances and statements → this page counts the times other people say the name.
17 statements about Ryan Wiggins, every show
Running ad campaigns will continuously become more expensive due to video formats
“Ad platforms are always getting more expensive. They're always more constrained. And if you particularly look at some of the trends that are happening with moving to richer formats like TikTok, it's just more expensive to create basic content. And so I think t…”
Overuse of push notifications and email has created channel blindness
“I think that email and push notifications are something that has been so overused that it actually has led to channel blind. No one's excited about them. They die a quick death and when someone, you actually like annoy someone to the degree that they turn it o…”
Mercury's self-serve product demo generated over 1,000 sign-ups and major deposits
“I mean, over a thousand accounts have signed up. We've had some huge deposits, basically sales size deposits have come in without talking to anyone.”
Managers are always happier after firing underperformers than they expect
“But, you know, the thing I found about letting people go is that you're always happier When we do, then you ever would expect.”
The worst growth hires rely on generic playbooks instead of product curiosity
“In the worst cases, the thing that I see is, you know, someone that is just kind of, Running a playbook. Someone that is, you know, just doing the thing that either their company would do or, you know, we could find on a blog or things like that. Like to me, y…”
Operational roles teach empathy and scrappiness that college-grad PMs lack
“In those roles, you kind of learn a level of scrappiness, you learn customer empathy, you learn humility that sets you up for success in a bunch of ways that like, you know, the traditional kind of PM that has started right out of college doesn't necessarily h…”
Growth teams should be kept to one to four people for speed
“And so when you think about that, if you have a huge team, it is more complex to get anything done because you're having to coordinate across a bunch of people. And so the thing that I look for is, is there, you know, One to four people that can get something …”
Founders should hire a senior growth leader early to design growth systems
“I think you should bring in a growth leader pretty early once you do kind of understand that it's time to grow, because you want that person to basically architect the system of growth that you're building for your company.”
Startups should not hire growth teams before achieving product-market fit
“The moment that you're looking for is that the product has a core product market fit, and at least one channel is working for bringing in some new users. It doesn't have to be huge, but it has to be consistent and reliable and stable. If it's not there, to me,…”
Early-stage growth teams should target 50% wins, not 1% optimizations
“If you're an early stage company, if you're an early stage product, you're looking for something that clearly impacts top line growth. You're not looking for one percent wins. Sometimes not getting a clear signal is a signal in itself. And I think that, you kn…”
WhatsApp retention depends on having one key contact, not total contacts
“One of the things that matters a lot is having people to talk to, and so the more people you have to talk to, the more likely you are to stick around on using WhatsApp, but actually that's not the thing that matters. What matters is the one person that you wan…”
WhatsApp's search-bar invite prompt drove 10x more invites than other attempts
“The thing that we found was that an entry point, when you're searching for someone that doesn't have WhatsApp, Was the top entry point. It kind of became 10 X bigger than any other entry point.”
Growth leaders rely too much on hacks instead of core product mechanics
“I see far too many growth leaders jump to notifications, upsells, or things like that. But in my experience, there's usually one thing that drives most of the results and people get too bogged down in trying a hundred growth hacks to actually move a number, bu…”
Fixing the consumer-to-business chat transition doubled WhatsApp Business retention
“And so one of the things that we started to do before we actually focused on pouring fuel on the fire with acquisition was we fixed that initial transition that the common cluster was going through. That basically doubled retention and was kind of a angle chan…”
Scaling user acquisition before fixing conversion and retention is a mistake
“Growth is a system. And often when I get asked to come in and grow something, what most people are actually, you know, think they're asking about is growing acquisition, but I actually think that's where it's totally wrong because often if you look at the kind…”
Ryan Wiggins helped grow WhatsApp Business to 100 million monthly active users
“Over the four years that I spent at WhatsApp, we were able to found, find huge improvements in things like WhatsApp business, taking a product from zero to a hundred million monthly actives”