Ryan Wiggins
17 statements across 1 episodes · 4 bullish · 4 bearish · 1 people on the record · first statement May 19, 2023 by Ryan Wiggins · across every show →
On the record as a speaker too: Ryan Wiggins's record, appearances and statements → this page counts the times other people say the name.
Everything said about Ryan Wiggins, oldest first
May 19, 2023
Scaling user acquisition before fixing conversion and retention is a mistake
“Growth is a system. And often when I get asked to come in and grow something, what most people are actually, you know, think they're asking about is growing acquisition, but I actually think that's where it's totally wrong because often if you look at the kind…”
May 19, 2023 negative
Overuse of push notifications and email has created channel blindness
“I think that email and push notifications are something that has been so overused that it actually has led to channel blind. No one's excited about them. They die a quick death and when someone, you actually like annoy someone to the degree that they turn it o…”
May 19, 2023
Startups should not hire growth teams before achieving product-market fit
“The moment that you're looking for is that the product has a core product market fit, and at least one channel is working for bringing in some new users. It doesn't have to be huge, but it has to be consistent and reliable and stable. If it's not there, to me,…”
May 19, 2023
Growth leaders rely too much on hacks instead of core product mechanics
“I see far too many growth leaders jump to notifications, upsells, or things like that. But in my experience, there's usually one thing that drives most of the results and people get too bogged down in trying a hundred growth hacks to actually move a number, bu…”
May 19, 2023 negative
Operational roles teach empathy and scrappiness that college-grad PMs lack
“In those roles, you kind of learn a level of scrappiness, you learn customer empathy, you learn humility that sets you up for success in a bunch of ways that like, you know, the traditional kind of PM that has started right out of college doesn't necessarily h…”
May 19, 2023
WhatsApp retention depends on having one key contact, not total contacts
“One of the things that matters a lot is having people to talk to, and so the more people you have to talk to, the more likely you are to stick around on using WhatsApp, but actually that's not the thing that matters. What matters is the one person that you wan…”
May 19, 2023
Founders should hire a senior growth leader early to design growth systems
“I think you should bring in a growth leader pretty early once you do kind of understand that it's time to grow, because you want that person to basically architect the system of growth that you're building for your company.”
May 19, 2023 positive
Growth teams should be kept to one to four people for speed
“And so when you think about that, if you have a huge team, it is more complex to get anything done because you're having to coordinate across a bunch of people. And so the thing that I look for is, is there, you know, One to four people that can get something …”
May 19, 2023
May 19, 2023
May 19, 2023
May 19, 2023 positive
Fixing the consumer-to-business chat transition doubled WhatsApp Business retention
“And so one of the things that we started to do before we actually focused on pouring fuel on the fire with acquisition was we fixed that initial transition that the common cluster was going through. That basically doubled retention and was kind of a angle chan…”
May 19, 2023
Early-stage growth teams should target 50% wins, not 1% optimizations
“If you're an early stage company, if you're an early stage product, you're looking for something that clearly impacts top line growth. You're not looking for one percent wins. Sometimes not getting a clear signal is a signal in itself. And I think that, you kn…”
May 19, 2023 bullish
May 19, 2023 bearish
Running ad campaigns will continuously become more expensive due to video formats
“Ad platforms are always getting more expensive. They're always more constrained. And if you particularly look at some of the trends that are happening with moving to richer formats like TikTok, it's just more expensive to create basic content. And so I think t…”
May 19, 2023 positive
May 19, 2023 negative
The worst growth hires rely on generic playbooks instead of product curiosity
“In the worst cases, the thing that I see is, you know, someone that is just kind of, Running a playbook. Someone that is, you know, just doing the thing that either their company would do or, you know, we could find on a blog or things like that. Like to me, y…”