Review Sites
topic on 2 shows · 3 statements across 3 episodes
the Official SaaStr Podcast
Top Founders
3 statements about Review Sites, every show
Distributing unbranded review guides helps win late-stage buyer interest
“Comparison guide from review sites, you don't brand it with your logo, make sure that the person who is buying understand this is an objective, as much as possible, objective comparison, and you'll get a shot at the table.”
Robertson: One day mining reviews matched 70% of a nine-month survey
“Customer survey was a nine month project in one day of mining data. We got to 70% of the same amount of information that was accurate just by going in and understanding from review sites how people were responding and interacting.”