Restraining Forces
topic on 1 show · 2 statements across 2 episodes
2 statements about Restraining Forces, every show
Kahneman: Drive behavior change by reducing friction rather than increasing motivation
“Kurt Lewin's insight was that this is not what you should do. You should actually work on the restraining forces and try to make them weaker, and that's a beautiful point, and he showed, he had that image that, you know, I've had since I was an undergraduate, …”
Kahneman: Change behavior by weakening restraining forces rather than pushing harder
“And what we tend to do when we want to move people from A to B is we push them. We add to the driving forces. And Kurt Lewin's insight was that this is not what you should do. You should actually work on the restraining forces and try to make them weaker.”