Repetition

topic on 2 shows · 2 statements across 2 episodes

the Knowledge Project the a16z Podcast

2 statements about Repetition, every show

BJ Fogg: Repetition does not create habits, it only correlates with habit strength
“There has been a lot of stuff out in the world that says repetition creates habits, but that's actually not how it works. If you look at the study that people cite most when they're making that claim, it's a 2009, 2010 study. It was, you will see that that stu…”
BJ Fogg Jun 23, 2020 ▶ 1:02:34 #86 BJ Fogg: The Science of Lasting Change
a16z Insight
Thompson: Repetition drives consumer preference among low-information audiences
“When you're dealing with a consumer demographic that doesn't know a whole lot about a certain subject, that at that point, lots of repetition and lots of familiarity can really bake in liking.”
Derek Thompson Jan 2, 2019 ▶ 20:24 a16z Podcast | Addiction vs Popularity in the Age of Virality

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