Refersion
company on 1 show · 13 statements across 1 episodes · said 45 times in 1 episodes since 2020
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Top Founders 45
2020 45 mentions in 1 episode
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13 statements about Refersion, every show
Refersion Acquires Users Exclusively Through SEO and Content, Running Zero Ads
“No, there's no advertising. It's just SEO and content creation. We invest in content to kind of teach users how to use the software.”
Refersion CAC is $20 to $25 With Minimal Marketing Spend
“Well, I think it's about 20, 25 dollars. It's not very high at all. Our marketing spend is only in like, it's only like 200 K, not even.”
Bootstrapped Refersion Generated $1.5M to $1.7M in EBITDA for 2019
“So I think we landed, ended, like, 2019 with about, like 1.7 or 1.5 in EBITDA, something like that.”
Refersion Converts Roughly 60% of 14-Day Free Trials to Paid
“Typically our conversion rate here is about 60%. So like two thirds of customers usually convert to paid.”
Refersion Targets $8 Million in Annual Revenue for 2020
“We're hoping, we're shooting for eight. Pretty conservative about our numbers generally, and we don't really have a finance person on our end.”
Refersion Hit $500K Monthly Revenue in 2019, Reaching $520K in 2020
“So we actually did, we ended 2019 in December around five, 500. And we're probably sitting around five 20 at this point.”
One-Third of Refersion Revenue Shifted to Metered Usage-Based Plans
“So, I mean, a fair amount of our revenue. So the big change from last year to this year also was that about a third of our revenue started going into the meter plans.”
Refersion Tracked $100 Million in Transaction Volume on Black Friday 2019
“I do know that on Black Friday the, about a hundred million passed through our platform.”
Refersion Tracked $250 Million in Transaction Volume in 2018
“2018, we did about two hundred and fifty million in transaction volume.”
Refersion Killed Freemium Because Scanning Every Transaction Spiked Server Costs
“In order for us to do our tracking, how it works is that we need to look through every single order to figure out if this order belongs to an affiliate, right? We have data pieces and this is the data piece here. We make a match. We say, hey, this one is an af…”
Refersion Serves 7,000 Merchants With Roughly 5,000 Paying Accounts
“So we work with somewhere between like total all merchants is about 7000. I think about 5000 of, so are all paid accounts.”