Refersion

company on 1 show · 13 statements across 1 episodes · said 45 times in 1 episodes since 2020

Top Founders 45

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Top Founders 45

2020 45 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

13 statements about Refersion, every show

TOP FOUNDERS Disclosure
Refersion Acquires Users Exclusively Through SEO and Content, Running Zero Ads
“No, there's no advertising. It's just SEO and content creation. We invest in content to kind of teach users how to use the software.”
Shibo Zhu May 29, 2020 ▶ 22:44 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Refersion CAC is $20 to $25 With Minimal Marketing Spend
“Well, I think it's about 20, 25 dollars. It's not very high at all. Our marketing spend is only in like, it's only like 200 K, not even.”
Shibo Zhu May 29, 2020 ▶ 22:30 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Bootstrapped Refersion Generated $1.5M to $1.7M in EBITDA for 2019
“So I think we landed, ended, like, 2019 with about, like 1.7 or 1.5 in EBITDA, something like that.”
Shibo Zhu May 29, 2020 ▶ 21:08 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Refersion Converts Roughly 60% of 14-Day Free Trials to Paid
“Typically our conversion rate here is about 60%. So like two thirds of customers usually convert to paid.”
Shibo Zhu May 29, 2020 ▶ 19:26 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Disclosure
Refersion Targets $8 Million in Annual Revenue for 2020
“We're hoping, we're shooting for eight. Pretty conservative about our numbers generally, and we don't really have a finance person on our end.”
Shibo Zhu May 29, 2020 ▶ 16:21 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Disclosure
Refersion Hit $500K Monthly Revenue in 2019, Reaching $520K in 2020
“So we actually did, we ended 2019 in December around five, 500. And we're probably sitting around five 20 at this point.”
Shibo Zhu May 29, 2020 ▶ 15:46 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Disclosure
One-Third of Refersion Revenue Shifted to Metered Usage-Based Plans
“So, I mean, a fair amount of our revenue. So the big change from last year to this year also was that about a third of our revenue started going into the meter plans.”
Shibo Zhu May 29, 2020 ▶ 15:22 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Refersion Tracked $100 Million in Transaction Volume on Black Friday 2019
“I do know that on Black Friday the, about a hundred million passed through our platform.”
Shibo Zhu May 29, 2020 ▶ 13:03 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Refersion Tracked $250 Million in Transaction Volume in 2018
“2018, we did about two hundred and fifty million in transaction volume.”
Shibo Zhu May 29, 2020 ▶ 11:33 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Disclosure
Refersion Killed Freemium Because Scanning Every Transaction Spiked Server Costs
“In order for us to do our tracking, how it works is that we need to look through every single order to figure out if this order belongs to an affiliate, right? We have data pieces and this is the data piece here. We make a match. We say, hey, this one is an af…”
Shibo Zhu May 29, 2020 ▶ 7:22 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Not checkable as stated
Refersion Serves 7,000 Merchants With Roughly 5,000 Paying Accounts
“So we work with somewhere between like total all merchants is about 7000. I think about 5000 of, so are all paid accounts.”
Shibo Zhu May 29, 2020 ▶ 5:51 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Disclosure
Refersion Enterprise Plan Demands $249 Minimum Plus 2.5% Take Rate
“If you go into enterprise we actually switch over to percentage models. I think the latest percentage is like two 49, 2.5% of affiliate sales. So it's a two 49 minimum. That's our enterprise plan.”
Shibo Zhu May 29, 2020 ▶ 3:12 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow
TOP FOUNDERS Assertion Supported
Refersion Tracks Affiliate Sales Using Local Storage Instead of Cookies
“So we use skews, we use emails, we use coupon codes. We also have referral link tracking as well. We don't use cookies. We actually use something called local storage, which is similar.”
Shibo Zhu May 29, 2020 ▶ 1:45 Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow

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