Reference Customers
topic on 1 show · 1 statements across 1 episodes
1 statements about Reference Customers, every show
Rosenberg: Reference Stories Reduce Sales Discounting by Building Urgency and Conviction
“Those reference customers make your net new acquisition a lot easier. And by the way, help you dramatically reduce discounting because when people hear the reference stories of all the benefit that they get from the solution, You essentially create the urgency…”