reference customers
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 4, 2023 by Matt Rosenberg · across every show →
Everything said about reference customers, oldest first
Oct 4, 2023 positive
Rosenberg: Reference Stories Reduce Sales Discounting by Building Urgency and Conviction
“Those reference customers make your net new acquisition a lot easier. And by the way, help you dramatically reduce discounting because when people hear the reference stories of all the benefit that they get from the solution, You essentially create the urgency…”