Reebok

“What was clear was Nike wasn't doing lifestyle at that time. They just thought, like, Just Do It was all about athletes and performance, so what I was trying to do was tap into the truth, which was people were wearing sneakers, Not to perform at all. Just so i…”

“His wife wrote a personal check for ten million dollars, and the driver, when we landed, had the check. We went to the meeting, And Paul says, LeBron, I know, you know, a hundred million dollars, you know, Adidas is gonna offer that when you go see them next, …”

“The best example of all, one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity. They sell shoes. And when you think of Nike, you feel something different than a shoe company. In their ads, as you know, …”

“There are actually only three sports that matter. So Nike, Adidas, you know, Reebok, they sponsor lots of sports, but running, basketball, and tennis are the only sports that matter, because those are the only shoes that normal people can wear. Normal people d…”

“The only way I think you do this as an independent company is you provide the picks and shovels infrastructure for every brand to do it. So you go and sell to the Brooks, to the Nike, to the Adidas, to the Reebok. I think that's doable.”

“I joined the company very, very early on in the early eighties when the company was doing, you know, just I think we were doing about 10 to twelve million dollars in sales.”